You have built something real. Your clients get results. Your reputation speaks for itself. But online? You are still invisible — while people with half your experience get all the attention. That ends here.
Most established experts have the same problem — they are posting without a real plan. Every piece of content goes out and disappears. The algorithm is not the issue. The missing strategy is.
Every service starts with understanding your business, your audience, and your goals — because content without strategy is just noise.
Full-service social media strategy and management for established service providers who are ready to stop being the best kept secret in their industry. You bring the expertise. I build the system that makes it impossible to ignore.
You have the ideas and the energy — you just need someone to map it all out so you are never staring at a blank screen wondering what to post. I build you a strategic monthly content calendar so every post has a purpose before you create it.
A done-for-you Instagram profile review delivered within 48 hours. No calls. No fluff. Just a clear, honest breakdown of what is working, what is not, and your three most important priorities.
No complicated onboarding. No mystery. Just a clear process that gets results.
We start with a discovery call
We talk about your business, your goals, your ideal client, and what is not working. If we are a good fit, we move forward together.
You fill out an onboarding questionnaire
I learn your voice, your brand, and your audience before I write a single word. Nothing goes out that does not sound exactly like you.
I spend two weeks on research and strategy
Before anything is created, I build the full strategy — content pillars, ideal client definition, and a content plan designed around your goals.
Content goes live — you barely lift a finger
You send me assets when needed. I handle the rest — writing, editing, scheduling, and posting. You review and approve before anything goes live.
We check in monthly and adjust as we grow
Every month I review your performance metrics and refine the strategy based on what is actually working — not just what looks good on paper.
These are not vanity metrics. They are the numbers that tell you content is doing its actual job.
"Having Heather on my team has given me peace of mind and freed up so much time for me. Knowing she is on top of our social media posts and engagement means I don't have to think twice about it. She is an excellent communicator and keeps me on track even during the most hectic times."Kim Stodghill — Stodghill College Consulting
"We have been working with Heather for just about 12 months. She has been an absolute game-changer for our Instagram presence. Thanks to her efforts, we successfully grew our follower base to over 20k. Her creativity and strategic approach have been pivotal in engaging our audience and enhancing our brand visibility."Eric S. — Founder and CEO, Postpartum Care USA
"At first I was hesitant about hiring someone unfamiliar to take care of something as personal as my organization's social media, but Heather and her team have far exceeded my expectations. I have gotten valuable time back to focus on my work and have not had to worry about the quality or timeliness of their contributions."Michelle King — King Family Therapy
"Heather is an absolute hero. No matter the task, I can always count on her. She's great at communication and is always on top of her game. You can tell she truly cares about her clients and always does her best."Renee Ace — REN ACE VAC
I started Heather Boone LLC in 2022 — eight months pregnant with my third child — because I was convinced I was not going back to a classroom after maternity leave. What I had was zero clients, no portfolio, and a lot of conviction. What I built from that is a business that lets me work 9 to 4, make every baseball game, and still get results for the established experts I work with.
Before social media, I was a K-2 teacher. That background is not just a fun fact — it shapes everything about how I communicate, how I break down complex strategy into clear next steps, and how I think about the people on the other side of your content.
I do not just post for you. I build something. And I stay in it with you.
Who do you work with?
Established service providers — coaches, consultants, therapists, designers, and other experts who have been doing the work for years but are not seeing their online presence reflect that. I work with people who are ready to be strategic, not just consistent.
What platforms do you manage?
Instagram and Facebook. That is where I do my best work and where the clients I work with get the best results.
How long before I see results?
Most clients start to see meaningful engagement shifts within the first 60 days once the strategy is in place and content is posting consistently. Real follower growth and lead generation typically pick up in months two and three. I set realistic expectations from day one.
Do I have to be on camera?
Talking head content builds trust faster than anything else — so yes, I will encourage it. But I make it as easy as possible. I write your scripts, you film, I edit to show only the best parts. The stumbles and restarts never make it in.
What is the difference between the content calendar and full management?
The content calendar gives you the strategy and the plan — you execute it. Full management means I handle the strategy, creation, posting, and reporting so you do not have to think about it at all. If you are not sure which fits, we figure that out on the discovery call.
What if I want to start with the Authority Audit?
That is a completely valid first step. The audit gives you clarity on where things stand before committing to ongoing management. Many clients start there and move into full management once they see how I think and work.
How do I get started?
Book a free discovery call or DM me on Instagram. We will talk through your goals, your current presence, and figure out which service makes the most sense for where you are right now.
Book a free discovery call and let's talk about what strategic content could do for your business.